Brand identity, logo & product packaging visualisation

The creative theme was vacation-focused. The messaging said: “Relax, enjoy your vacation & we’ll protect your valuables while you’re away.” This allowed us to tap directly into the emotional state of the audience: excitement mixed with a bit of worry about safety.

This project was created for UAB Florinus to promote the precious metals raw material buy-back service.

The Callysa Tea brand was developed from the ground up – from naming and brand vision to packaging design, tea variety names, and descriptions – creating a cohesive and aesthetically refined identity.

The catalog combines visual aesthetics with functionality. The design direction is based on a clean layout, readable structure, and visual consistency with the company’s brand identity.