Misti Studio - Marketing & Design Services

Work Experience

UAB FLORINUS | 05/2025 - current

I am responsible for overseeing the entire marketing function — from brand awareness and strategy development to digital advertising, e-commerce growth, and performance analysis (ROAS, ROI). I manage and optimize Meta Ads and Google Ads campaigns, consistently achieving exceptional results with an average CPC of only €0.05, and CTR rates exceeding 5% on top-performing ads. I handle social media communication, newsletter creation, content writing, and public relations, maintaining strong collaborations with media outlets to strengthen the brand’s visibility and reputation. I also develop annual and seasonal marketing strategies, manage budgets, prepare presentations, and craft press releases aligned with company objectives. With strong expertise in media buying across digital, print, video, and radio, I design and execute campaigns that deliver measurable impact and sustained revenue growth. Combining data-driven precision with creative strategy, I continuously test, scale, and optimize campaigns to achieve outstanding performance and cost efficiency. Additionally, I oversee visual and web design projects, maintain consistent brand identity, and initiate creative concepts that enhance the brand’s image and drive sales.

UAB TEZ TOUR | 01/2025 – 05/2025

Responsible for managing paid advertising campaigns across multiple channels — Meta Ads, Google Ads, and TikTok Ads — and optimizing them based on CPC, CTR, and CPL performance metrics. Managed digital media buying with a five-figure advertising budget, strategically allocating spend across different campaigns and ad sets to maximize reach, engagement, and ROI. Developed newsletter strategies, created content, designs, and landing pages to support campaign objectives. Designed and implemented comprehensive digital marketing strategies, ensuring continuous performance analysis and budget efficiency. While managing large-scale ad budgets, achieved highly effective results — reducing cost-per-click to €0.10 and cost-per-lead to €2 through data-driven optimization and creative testing.

Misti Studio | 2016 – current

Freelance professional providing comprehensive marketing and design services. I consult various brands on growth, marketing, and sales strategies, develop advertising campaigns, and create or manage e-commerce stores. I focus on visual identity development — including logos, packaging and label design, print layouts, and graphic solutions for both digital and print media. My work also includes social media content creation and management, product photography, and photo retouching. Proficient in Adobe Creative Suite, Figma, and Canva, I ensure that every design solution aligns with brand guidelines and is optimized for web, social media, and SEO performance.

MB Homiteka | 2019 – 2021

Developed and implemented e-commerce strategies aimed at driving online sales growth. Managed and optimized product descriptions to ensure accuracy and appeal. Analyzed website performance and user behavior using analytics tools to enhance the customer experience. Coordinated digital campaigns across SEO, SEM, email marketing, and social media. Monitored inventory levels, collaborated with suppliers, and oversaw order fulfillment processes. Conducted market research and worked closely with IT and web development teams to maintain and improve the platform. Handled customer inquiries and issue resolution, while preparing regular sales and performance reports. Successfully drove six-figure sales through highly optimized e-commerce websites, email automation flows, and conversion-focused promotional banners.

St. Martins LTD | 2016 – 2018

This position marked the beginning of my career as a graphic designer and marketing specialist. I was responsible for overseeing daily restaurant operations, ensuring smooth workflows and maintaining high customer service standards. Managed staff recruitment, training, scheduling, and performance evaluation, while handling customer inquiries and complaints with professionalism and efficiency. Monitored inventory levels, coordinated supply orders, and maintained strong vendor relationships. Ensured full compliance with health, safety, and hygiene regulations. Developed and executed marketing strategies aimed at driving sales growth and attracting new customers. Managed financial operations, including budget planning, financial reporting, and cash flow management. Analyzed sales and operational data to support informed business decisions, fostered a positive work environment, and organized events for both customers and employees. Additionally, created and implemented promotional and advertising design materials that supported brand visibility and engagement.

UAB FLORINUS | 05/2025 - current

I am responsible for overseeing the entire marketing function — from brand awareness and strategy development to digital advertising, e-commerce growth, and performance analysis (ROAS, ROI). I manage and optimize Meta Ads and Google Ads campaigns, consistently achieving exceptional results with an average CPC of only €0.05, and CTR rates exceeding 5% on top-performing ads. I handle social media communication, newsletter creation, content writing, and public relations, maintaining strong collaborations with media outlets to strengthen the brand’s visibility and reputation. I also develop annual and seasonal marketing strategies, manage budgets, prepare presentations, and craft press releases aligned with company objectives. With strong expertise in media buying across digital, print, video, and radio, I design and execute campaigns that deliver measurable impact and sustained revenue growth. Combining data-driven precision with creative strategy, I continuously test, scale, and optimize campaigns to achieve outstanding performance and cost efficiency. Additionally, I oversee visual and web design projects, maintain consistent brand identity, and initiate creative concepts that enhance the brand’s image and drive sales.

UAB TEZ TOUR | 01/2025 – 05/2025

Responsible for managing paid advertising campaigns across multiple channels — Meta Ads, Google Ads, and TikTok Ads — and optimizing them based on CPC, CTR, and CPL performance metrics. Managed digital media buying with a five-figure advertising budget, strategically allocating spend across different campaigns and ad sets to maximize reach, engagement, and ROI. Developed newsletter strategies, created content, designs, and landing pages to support campaign objectives. Designed and implemented comprehensive digital marketing strategies, ensuring continuous performance analysis and budget efficiency. While managing large-scale ad budgets, achieved highly effective results — reducing cost-per-click to €0.10 and cost-per-lead to €2 through data-driven optimization and creative testing.

Misti Studio | 2016 – current

Freelance professional providing comprehensive marketing and design services. I consult various brands on growth, marketing, and sales strategies, develop advertising campaigns, and create or manage e-commerce stores. I focus on visual identity development — including logos, packaging and label design, print layouts, and graphic solutions for both digital and print media. My work also includes social media content creation and management, product photography, and photo retouching. Proficient in Adobe Creative Suite, Figma, and Canva, I ensure that every design solution aligns with brand guidelines and is optimized for web, social media, and SEO performance.

MB Homiteka | 2019 – 2021

Developed and implemented e-commerce strategies aimed at driving online sales growth. Managed and optimized product descriptions to ensure accuracy and appeal. Analyzed website performance and user behavior using analytics tools to enhance the customer experience. Coordinated digital campaigns across SEO, SEM, email marketing, and social media. Monitored inventory levels, collaborated with suppliers, and oversaw order fulfillment processes. Conducted market research and worked closely with IT and web development teams to maintain and improve the platform. Handled customer inquiries and issue resolution, while preparing regular sales and performance reports. Successfully drove six-figure sales through highly optimized e-commerce websites, email automation flows, and conversion-focused promotional banners.

St. Martins LTD | 2016 – 2018

This position marked the beginning of my career as a graphic designer and marketing specialist. I was responsible for overseeing daily restaurant operations, ensuring smooth workflows and maintaining high customer service standards. Managed staff recruitment, training, scheduling, and performance evaluation, while handling customer inquiries and complaints with professionalism and efficiency. Monitored inventory levels, coordinated supply orders, and maintained strong vendor relationships. Ensured full compliance with health, safety, and hygiene regulations. Developed and executed marketing strategies aimed at driving sales growth and attracting new customers. Managed financial operations, including budget planning, financial reporting, and cash flow management. Analyzed sales and operational data to support informed business decisions, fostered a positive work environment, and organized events for both customers and employees. Additionally, created and implemented promotional and advertising design materials that supported brand visibility and engagement.

UAB FLORINUS | 05/2025 - current

I am responsible for overseeing the entire marketing function — from brand awareness and strategy development to digital advertising, e-commerce growth, and performance analysis (ROAS, ROI). I manage and optimize Meta Ads and Google Ads campaigns, consistently achieving exceptional results with an average CPC of only €0.05, and CTR rates exceeding 5% on top-performing ads. I handle social media communication, newsletter creation, content writing, and public relations, maintaining strong collaborations with media outlets to strengthen the brand’s visibility and reputation. I also develop annual and seasonal marketing strategies, manage budgets, prepare presentations, and craft press releases aligned with company objectives. With strong expertise in media buying across digital, print, video, and radio, I design and execute campaigns that deliver measurable impact and sustained revenue growth. Combining data-driven precision with creative strategy, I continuously test, scale, and optimize campaigns to achieve outstanding performance and cost efficiency. Additionally, I oversee visual and web design projects, maintain consistent brand identity, and initiate creative concepts that enhance the brand’s image and drive sales.

UAB TEZ TOUR | 01/2025 – 05/2025

Responsible for managing paid advertising campaigns across multiple channels — Meta Ads, Google Ads, and TikTok Ads — and optimizing them based on CPC, CTR, and CPL performance metrics. Managed digital media buying with a five-figure advertising budget, strategically allocating spend across different campaigns and ad sets to maximize reach, engagement, and ROAS Developed newsletter strategies, created content, designs, and landing pages to support campaign objectives. Designed and implemented comprehensive digital marketing strategies, ensuring continuous performance analysis and budget efficiency. While managing large-scale ad budgets, achieved highly effective results — reducing cost-per-click to €0.10 and cost-per-lead to €2 through data-driven optimization and creative testing.

Misti Studio | 2016 – current

Freelance professional providing comprehensive marketing and design services. I consult various brands on growth, marketing, and sales strategies, develop advertising campaigns, and create or manage e-commerce stores. I focus on visual identity development — including logos, packaging and label design, print layouts, and graphic solutions for both digital and print media. My work also includes social media content creation and management, product photography, and photo retouching. Proficient in Adobe Creative Suite, Figma, and Canva, I ensure that every design solution aligns with brand guidelines and is optimized for web, social media, and SEO performance.

MB Homiteka | 2019 – 2021

Developed and implemented e-commerce strategies aimed at driving online sales growth. Managed and optimized product descriptions to ensure accuracy and appeal. Analyzed website performance and user behavior using analytics tools to enhance the customer experience. Coordinated digital campaigns across SEO, SEM, email marketing, and social media. Monitored inventory levels, collaborated with suppliers, and oversaw order fulfillment processes. Conducted market research and worked closely with IT and web development teams to maintain and improve the platform. Handled customer inquiries and issue resolution, while preparing regular sales and performance reports. Successfully drove six-figure sales through highly optimized e-commerce websites, email automation flows, and conversion-focused promotional banners.

St. Martins LTD | 2016 – 2018

This position marked the beginning of my career as a graphic designer and marketing specialist. I was responsible for overseeing daily restaurant operations, ensuring smooth workflows and maintaining high customer service standards. Managed staff recruitment, training, scheduling, and performance evaluation, while handling customer inquiries and complaints with professionalism and efficiency. Monitored inventory levels, coordinated supply orders, and maintained strong vendor relationships. Ensured full compliance with health, safety, and hygiene regulations. Developed and executed marketing strategies aimed at driving sales growth and attracting new customers. Managed financial operations, including budget planning, financial reporting, and cash flow management. Analyzed sales and operational data to support informed business decisions, fostered a positive work environment, and organized events for both customers and employees. Additionally, created and implemented promotional and advertising design materials that supported brand visibility and engagement.

Work Experience

Work Experience

Work Experience

Education

Education

Education

Skills

Skills

Skills

Software Proficiency

„Marketing is no longer about the stuff you make, but about the stories you tell.“