The full brand vision was developed for this project – from the name and logo to packaging design, tea variety names, and their descriptions. The main idea was to reflect naturalness, subtlety, and aesthetic harmony, giving each tea its own unique visual motif and story.

The design direction is based on minimalistic typography paired with distinctive graphic accents that visually highlight the product and add a modern feel. Not only were the box layouts created, but also the tea bag packaging and a product menu catalog – forming a cohesive and consistent brand identity system.

The result is a contemporary and harmonious tea brand that emphasizes aesthetics and elevates the user experience.