One of my most successful Google Ads YouTube campaigns was built on a very simple but powerful strategic insight. I scheduled the campaign right before the school holidays — a period when families start planning trips and leave their homes unattended.

The creative theme was vacation-focused. The messaging said: “Relax, enjoy your vacation & we’ll protect your valuables while you’re away.” This allowed us to tap directly into the emotional state of the audience: excitement mixed with a bit of worry about safety.

To make the offer feel effortless and relatable, the pricing for the vault rentals was shown in EUR per day. This anchored the cost as something small, familiar, and “daily,” which significantly improved value perception and lowered friction.

The combination of perfect timing, emotional framing, faimily focused visuals and a simple price anchor made this one of the highest-performing YouTube campaigns I’ve managed.