This project was created for UAB Florinus to promote the precious metals raw material buy-back service. I was responsible for the entire creative process – from developing the idea and concept to writing the copy and designing the visual solution.

The advertisement highlights a sentimental message (“Bring your grandmother’s legacy back to life”), encouraging people to repurpose unused or old jewelry by turning it into investment gold bars or new jewelry pieces. In the visual composition, the pile of scrap gold symbolizes the hidden potential in items that are no longer worn.

The project was adapted for outdoor advertising formats (public transport shelter billboards), therefore special attention was given to clarity, concise messaging, and visual composition to ensure quick and effective communication to passers-by.