A logo I created a few years ago for a men’s footwear e-commerce brand/ shopify store. Usually, I’m not a big fan of my older work, but this one still feels relevant today.

The idea came from the essence of shoes themselves — they should be stylish, comfortable, and complement you so well that they almost become your soul’s companion. Or sister.
So “Soul sister” transformed into “Sole ster” — where “sole” refers to a shoe’s sole, and “ster” is a playful nod to “sister.”

*Created while working at Homiteka, MB.