When I started working with STRH, the initial plan was straightforward – to design a website and develop an online store on the Shopify platform. However, it quickly became clear that the scope of work was much broader. We built the brand’s digital presence from the ground up: I created the e-commerce store, conducted product photography, wrote product descriptions, uploaded and organized items on the site, managed social media, and developed paid advertising campaigns.

In the fashion industry, competition is extremely high – fashion is, at its core, marketing. STRH offered high-quality products made from Italian fabrics and handcrafted in Vilnius, but that alone is not enough. To gain visibility and trust in the market, investment in social media, strong visuals, and paid promotion is essential.

The social media visualization presented here reflects my working philosophy:
high-quality photography + visually cohesive product styling = aesthetic clarity.
Less noise, more harmony.