This logo was created for a women’s activewear brand and remains one of my most memorable projects. It all started with a simple word – THIGHS – which I transformed into THYGHS. The letter H was turned into the silhouette of a woman in motion – a subtle but clear reference to the core essence of the brand.

It is a minimalist yet powerful visual that conveys strength, movement, and confidence – the qualities embodied by an active woman.
Simple, but with intention. Direct, but not literal.

A design that speaks of a strong, dynamic, and self-assured woman.