A logo created for the streetwear fashion brand URBAN HEIST. The name did not appear by accident – at the time, the world was captivated by the series “Money Heist”, which inspired the overall concept of this project. I often notice that creativity is closely tied to personal experiences, moods, and cultural contexts – what we watch, feel, or go through naturally influences the design process.

This project became a great example of how design is not just about colors or shapes – it is about emotion, timing, and storytelling. The URBAN HEIST logo reflects the raw energy of the streets, boldness, and youthful rebellion that lies at the core of every streetwear brand.